12th International Conference on Customization and Personalization
(MCP 2026)
7th Doctoral Student Workshop
(DSW 2024)
4th Pro Panel & Idea Sharing Forum
(Pro Forum & MEA KULMA 2026)
September 16-19, 2026 - Balatonfüred, Hungary
JOIN US IN CUSTOMIZATION AND PERSONALIZATION WEEK!
Dear colleagues,
We are delighted to announce and honored to invite you to the Customization and Personalization Week from September 16-19 in Balatonfured, Hungary as a result of two decades of excellence in research, innovation, and collaboration in the field of mass customization and personalization.
12th International Conference on Customization and Personalization
7th Doctoral Students Workshop
4th Professionals Panels & MEA KULMA Innovation Festival
For the past 22 years, our conference with accompaning events has been at the forefront of innovation in the fields of customization and personalization. This year, we are taking it a step further by:
Celebrating a Tradition of Excellence: Join us in celebrating two decades of cutting-edge research and industry advancements in customization and personalization.
Engaging Keynote Speakers: Hear from renowned thought leaders who will share their insights and vision for the future of customization and personalization.
Networking Opportunities: Connect with like-minded professionals, researchers, and innovators from across the globe to foster collaborations and partnerships.
Interactive Panel Discussions: Engage in thought-provoking discussions on the challenges and opportunities in the customization and personalization landscape.
We are looking forward to seeing you in Balatonfured, Hungary!
Conference abstract submission deadline:
March 31, 2026
Notification to Authors:
April 15, 2026
Paper submission deadline:
May 31, 2026
Notification of paper acceptance:
June 30, 2026
Final paper submission deadline:
July 31, 2026
Final notification:
August 14, 2026
Registration and payment deadline:
September 4, 2026
12th INTERNATIONAL CONFERENCE ON CUSTOMIZATION AND PERSONALIZATION – MCP
“Sailing the Waves of Customization and Personalization”
(2004 – 2026 – …)
- Leading keynotes in the field of customization and personalization
- Plenary sessions and discussions
- Lively Stend-up poster presentations
- Hybrid conference with possibility of online participation
- Publishing academic papers in the conference proceedings and IJIEM Journal
- Networking and socializing
Conference Topics
- Advances in customization and personalization technologies
- Customized and personalized products design
- Marketing and personalization
- Customization in manufacturing
- Personalization in e-commerce
- User experience design for personalization
- Overall strategies and organization
- Enhancing Personalization through Individualization: “Going Beyond Traditional Approaches”
Topics Across Various Industries (NEW!)
- Healthcare
- Home goods industry
- Automotive industry
- Fashion industry
- Architecture and construction
- Food industry
- Hospitality industry
- Entertainment industry
- Beauty industry
- Jewelry industry
- Financial services
- Education
- Sports and fitness
Conference Main Stage
Stand-up Poster Presentations
Online Participation
Networking During Breaks
Socializing After Sessions
Committee Chairmen
7th DOCTORAL STUDENTS WORKSHOP – DSW
- The workshop is led by eminent professor Professor Cipriano Forza, long-time director of the doctoral school of the University of Padua together with colleagues Professor Enrico Sandrin and Professor Nikola Suzić, University of Trento.
- The goal is to bring together doctoral students and their mentors, offering them open discussion opportunities focusing on current research topics, suitable methods for justification of hypothesis or valuable suggestions on writing good quality scientific papers and PhD thesis.
- Joint monitoring and analysis of papers during both conference days.
4th PROFESSIONAL PANEL & MEA KULMA INNOVATION FESTIVAL
CREATE & CONNECT: The Customization and Personalization Professional Forum
(organized by MCP & MEA KULMA)
4th Professionals Panel & Idea Sharing Forum co-organized for the first time with MEA KULMA – innovation festival, will take place from September 18-19, 2026, in Balatonfured and Tihany national park with the aim to share valuable experience and ideas among professionals from different industries.
Are You Interested in Participating?
Please submit an abstract of your presentation to join the professional forum as a speaker.
OPEN STAGE SHORT STORIES
Share with us your positive experiences, thoughts, omissions that you would like to warn others about in the pleasant informal atmosphere of the Fruška gora national park, full of cultural and historical attractions, along with Serbian gastronomy and top wines.
History of MCP-CE in Timeline
Committees
SCIENTIFIC COMMITTEE Cipriano Forza
University of Padova, Italy
BUSINESS COMMITTEE Paul Blažek
cyLEDGE Media, Vienna, Austria
ORGANIZING COMMITTEE Zoran Anišić
University of Novi Sad, Serbia
WHY TO ATTEND CUSTOMIZATION AND PERONALIZATION WEEK?
