Conference Outline

On behalf of the Organizational Board and Scientific Committee of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2012), we cordially invite you to participate and to share your research ideas, efforts and results with other scientists, entrepreneurs and corporate managers, dedicated to the idea of Mass Customization and Personalization.

Organized for the fifth time, the biannual MCP-CE conference would like to emphasize the role and importance of Customer Co-Creation that offers customers a chance to express their differences, and also an opportunity for innovations and new business models such as MC and Open Innovation platforms, for sharing designs and developments and benefits from the experiences of others.
   

Join us in Novi Sad 2012, share your ideas and become a part of our growing community.

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