Organized now for the eighth time, the biannual MCP-CE conference will have the following overall title: "DIGITAL CUSTOMER EXPERIENCE" in order to emphasize the current global industry and marketing trends that open up endless possibilities for consumers to express their individuality and creativity, and also an opportunity for innovations and new business models. MCP - CE 2018 will continue the tradition of plenary work during the conference as well as attractive and lively stand-up poster presentations in order to promote vivid discussion and maintain the positive spirit during the conference, already a recognizable trademark ensuring that our colleagues return each year.

In line with the strategy to pay special attention to young researchers, we are organizing Doctoral Student workshop (DSW) for the third time aimed at PhD students in the field of Mass Customization and Personalization. The goal is to bring together doctoral students and eminent professors, offering them open discussion opportunities focusing on current research topics, suitable methods for justification of hypothesis or valuable suggestions on writing good quality scientific papers. We are confident that with joint learning, socializing and entertainment, PhD students will have an unforgettable week in Novi Sad.

We are proud to announce that 60% of conference papers were published in international journals, highlighted the great quality of works presented at the last MCP-CE conference. The publications appeared in:

• International Journal of Industrial Engineering and Management (Vol. 7, Issue 4, 2016 and Vol. 8, Issue 3, 2017)

• Acta Technica Corviniensis – Bulletin of Engineering (Fascicule 1 / 2017)

• Annals of Faculty Engineering Hunedoara – International Journal of Engineering (Fasc. 1 / 2017)

In the hope that the above-described reasons are convincing enough to ensure your participation, we hereby cordially invite you to participate and share your research ideas, efforts and results with other scientists, entrepreneurs and corporate managers, who are interested in exploring the possibilities of creating customized and personalized products.

Join us in Novi Sad in 2018, share your ideas and become a part of our growing community.